Copywriting for Educational Services and Beyond
Build trust, establish authority, and support educators.
You’re here because you’re passionate about educating the next generation.
Education is an ever-changing field full of passionate and skilled educators, leaders, policy-makers, and creators.
Not to give you too big of a head, but you have the best:
Curriculum resources
Instructional support strategies
Educational online platforms
Professional development tools and courses
Adaptive software
Wrap-around services
You want to connect with these change-makers and introduce them to the products and services that:
Lead to student growth and success 🚀
Support teachers 🧑🏫
Connect families and teachers to resources 🤝
Streamline processes so that teachers can do the work of teaching 🔃
Meeting these busy people where they are is tough - time is precious and information is coming from everywhere. You have made a product that changes lives. And you are pulling your hair out trying to get it into the hands that need it.
You need clear, concise, and authentic copy that reaches educators and those who support them. You need to convey how you have the solution to their problems through:
Blog posts that provide valuable strategies and connections through content
Email sequences that show up in their inbox when they need inspiration
Engaging SEO-optimized websites that rank high when they search for answers
But who has time for that?
That’s where I come in. Marketing for educational companies is nuanced and needs to be written by someone who knows the field and has been trained to be an educational copywriter.
Imagine all the time you would have to:
Develop more impactful resources ✅
Pour into your staff ✅
Visit teachers and schools to stay connected ✅
Create and maintain your products and services ✅
Your time should be spent creating and maintaining innovative products and services - and you can leave the writing to me.
You have the thing and I can write copy that helps you connect with your audience and drive them to action.
“Innovation is the unrelenting drive to break the status quo and develop anew where few have dared to go.“
— Steven Jeffes
Become a leading voice.
When you have a writing partner with a depth of knowledge in education, you won’t be spending time creating these avenues that build trusting customers - you will be working on creating the best products and services that move students forward. With an educational copywriter in your corner, you can take strategic copywriting off your plate.
Having a copywriting partner is like having a co-teacher with you in the classroom who can anticipate your moves and needs.
*When an overwhelmed teacher searches for the solution to her daily challenges, your SEO-powered website will show up on their web search for solutions.
*When an administrator wants to find a product to help raise their district test scores, your product will rank higher in the Google search.
*When a concerned parent is trying to find ways to support the unique needs of their child, your product, they will find your product or service more quickly than before.
I help grow educational companies and creators that:
Are seeking to support educators
Believe in empowering and educating their audience
Have a transformational product or service
Need to attract more ideal clients without adding more to their plate
Understand the value of copy that engages and converts
When you work with me, you can count on:
Highly researched & accurate content
Free space in your calendar
SEO conversion copy delivered on time
I am:
A former educator (I get the nuances of the field and culture🍎)
A writing partner (I have a way with words📝)
A life-long learner (I am ready to learn about the needs of your company🔍)
You hold the key to change lives through educational innovation.
Let’s talk about how to grow your business to change more lives.
A la Carte Services
SEO Website Copy
800-1,000 words starting at $300/page
SEO-focused copy on your website boosts traffic and helps it rank higher in searches. Clear, concise, strategic copy helps draw your ideal customer to your page and converts interest into action.
Email Sequences
starting at $75/email (minimum 3)
Showing up in an ideal client’s inbox with a relevant giveaway, a high-interest story or opportunity, or engaging content can drive action with one click. Welcome sequences, monthly newsletters with embedded blog posts, or sequences highlighting new products, special incentives, and offers engage your ideal audience consistently.
SEO Blog Posts/Articles
1,000-1,500 words/post starting at $250
Blog posts provide free, relevant copy to people looking for solutions related to your business. A consistent blog can foster trust and generate more organic traffic for your website. SEO strategies with a call to action can grow your email list and encourage readers to get in touch with what you have to offer.
Newsletters
starting at $250
Staying relevant in an ever-changing climate is crucial but time-consuming. Popping into the inbox of your clients regularly reminds them of valuable content on your website which generates more traffic and helps to share your story, successes, and milestones.
Education is not the filling of a pail, but the lighting of a fire.
-William Butler Yates
Portfolio
SEO Blog Post
“Three Routines to Increase Student Engagement for Multilingual Students” Published on The Educator’s Room homepage in November 2023 to engage with their community and increase organic traffic to their website.
Email Sequence
SEO Website Copy
Optimized website copy on the The Shepherds’ Fund webpage highlights a specific donation opportunity for Springfield Catholic Schools system. Informing and converting visitors to donate to the fund are the goals of the copy.
SEO Blog Post
Content blog post published on the McBride Writing website to add value and convert readers to book a discovery call with Laura McBride to explore the benefits of blog writing for their business.
Hi, I’m Laura.
Passionate educator turned educational copywriter here 👋. I lean on my 15+ years of experience in education to write copy that engages educational communities and connects them to the things they need to push the next generation to their full potential.
I believe every student deserves access to education and the opportunities that open because of it. AND I believe every company deserves to have a quality writing partner that lightens their load so they can focus on the quality products and services they are putting out into the world.
In short, I have a passion for providing access to education for all students and a deep respect for those doing the gritty, day-to-day work to provide it.
Adapting content for different audiences is my expertise as a former English Language educator, and finding the voice and content that connects to your ideal audience is right in my wheelhouse ✨.
Education is shaped by paradigm shifts that are informed by the most current researched-based practices. Staying current and making these applicable to teachers, administrators, and parents takes time - time that you don’t have when you are building your company. Having a writing partner who knows how to navigate this can be a game changer for you, your staff, and your ideal customers.
Let’s change lives together.
Let’s talk about how to generate more interest in your products and services.
Common Questions
How it all works…
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On a 15-30 minute call, you tell me about your copywriting needs and we decide if we are a good fit to work together. I will follow up with a proposal with my recommendations.
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If you like where we are headed, you sign a contract and pay 50% of your invoice. Then I start working on a small test project like a blog post or email sequence.
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We discuss timelines throughout the proposal process, but now is the time you relax and know your copywriting needs are in good hands.
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Your first draft will be sent in Google Docs, along with the other 50% of your invoice. One round of revisions is included just in case I missed the mark somewhere.
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Bring it on! We can have another call or email exchange that will evaluate the process, work through any challenges, and decide what’s next.
