Benefits of Blogging for Business
When you think of a blog, what comes to mind? A food blogger who shares their life story before getting to the recipe at the end of the page or a makeup artist who links favorite products? What you might not know is that these bloggers use strategies to get their blogs to rank at the top of the page when you search specific topics like quick weeknight dinners or how to achieve a smoky eye. The way they write these blogs increases their ranking and makes their blog more visible to you when you search to satisfy your wanderlust or figure out your weeknight meal.
Now put yourself in a teacher’s shoes. What questions are they typing into Google as they problem solve about students, lessons, delivering content, behavior, strategies - the list goes on and on. Anticipating what a teacher or administrator might type in a search engine that would direct them to your educational product or service is the key to finding your ideal customers in a market that can feel oversaturated and overwhelming.
Using SEO strategies increases where businesses rank on search engines to increase organic website traffic and have a stronger online presence. When businesses strategically use Search Engine Optimization (SEO) in blogs, they rank higher in search engines. Companies that blog receive 55% more traffic than companies that don’t. So, in other words, quality SEO blog strategies position your website to be the answer to questions for potential customers and boost your business to the top of the search engine page above businesses offering similar products or services.
How can blogs benefit your business?
It is no secret that having a strong online presence is essential for businesses today. Consumers are bombarded with choices at every turn which makes them discerning and astute about where they spend their money. 68% of consumers spend time reading about brands they have an interest in before they purchase from them.2 Using high-quality blogs that offer value to their potential customers establishes a strong online presence and helps brands stand out in an oversaturated market.
There are many benefits of blogging to boost online presence and revenue for businesses. Keep reading to learn about the benefits of blogging to your marketing strategy and some tips to write blogs for SEO to increase organic website traffic.
Grow Your Audience with SEO Blogs
To expand your customer base, you need to have several strategies to connect with your ideal customer. Strategically using SEO through blogs is one of the most effective ways to make your website more visible, and more visibility means more potential customers are exposed to your product or service organically.
When a potential customer clicks on your blog after a search for information, a specific product, or an answer to a question, they enter your online space. This leads to engagement with your brand or business while simultaneously benefiting the SEO of your website.
Think about it - before your website popped up after their search, they were unaware of what you had to offer. Now when they see your website towards the top of the page, you have the opportunity to inspire them to consider your product or service.
People are constantly using Google and other search engines as a way to find answers to their problems. Think about your last search - was it for a DIY project, a recipe, or parenting advice? Now think about what people might search for that your business could be the answer for. If you ranked higher on their search results page, they would shift from being someone who doesn’t know about your business to a new lead. Then you are positioned to engage and nurture through the high-quality content they can find on your website. This is the power of SEO blogging - it positions your business to reach your ideal customer on their terms and in their time of need.
Organic website traffic can increase in as little as a few months through consistent blogging supported by SEO strategies. Now more than ever, consumers want to feel connected to brands and businesses before they invest. Blogs are a way to provide high-quality content that is personalized and relevant to an ideal customer base. It is no wonder that companies that blog generate 67% more leads than companies that don’t. 3
And speaking of generating leads, blogs help to generate interest so that people are better positioned to act. Any business owner knows that growing an email list is an integral part of a marketing funnel. Blogs designed to compel readers to act have a call to action (CTA) embedded. A CTA at the end of a blog compels people to sign up for an email list. When readers act by signing up, the email list grows and you have more opportunities to engage with them, which turns leads into loyal customers.
Engage Your Current Audience with Blogs
Providing consistent value to your audience in the form of engaging and relevant blogs keeps your ideal customer coming back to your website and other channels of connection again and again. Blogs not only generate organic traffic to grow a customer base and find more leads, but they are also a powerful way to engage with your current customer base in many ways. One particularly effective strategy is to use the content from a blog as a theme that can be applied across other channels such as social media and email lists. Telling the story of your business and finding ways to bring your brand to life through blogs develops trust with your ideal customer base. They will be more ready to receive any new offers or initiatives you may have in your pipeline. For example, a blog about strategies for student engagement draws teachers to your website because it provides valuable information for free to them. While there, they are more likely to browse and see if your products may solve some of their problems turning them into a potential customer.
Additionally, when your customers engage with blogs, you have insight into how you might solve more of their problems through your services or products. Comments on blog posts can be used as valuable information about the community connected to your business. Creating loyal and engaged customers around your company’s brand through content such as blogs compounds over time and contributes to the rich SEO catalog on your website.
Establishing Authority and Credibility through Blogs
Establishing trust and authority with both potential and current customers is essential for the growth and sustainability of any business. While many marketing strategies can contribute to customers putting their trust in a brand, blogging still weighs in as one of the highest in terms of return on investment. Establishing authority through blogging boosts businesses in a few different ways. Blogs can:
Establish your business as an expert in your industry by publishing high-quality content.
Help you utilize your email list by consistently showing up in their inbox with links to blog posts so they return to your website again and again.
Provide value through high-quality content consistently to build trust and credibility.
Help your business stay relevant with thought-provoking and engaging content that develops relationships with other experts in your industry.
Ensure you stay current and informed in your industry so that you remain the expert in an ever-changing world.
The benefits of blogging with SEO strategies continue to be widely accepted as a highly effective marketing strategy. The addition of consistent blogs to your marketing funnel can have profound effects on growing your audience, generating new leads, and increasing your organic website traffic. Providing valuable content through consistent, engaging, and relevant blogs builds a community of trust, authority, and credibility around your brand and boosts your business!
Interested in learning more about how to incorporate blogs into your marketing funnel? Schedule a call now!